Keane Live 3D Webcast Should Help Album Sales
March 15th, 2009 | Published in wax | 1 Comment
On 2nd April 2009 Keane will make history with the world’s first ever live webcast in 3D. The band will record the live session at London’s legendary Abbey Road Studios, the home of The Beatles’ historic first ever satellite broadcast, and will feature live mixed graphics from world-renowned digital artists D-Fuse.
“We believe that the tradition of rock’n'roll is to always innovate, to bring new ideas and concepts into music. We are therefore incredibly excited about the prospect of being the first band to beam our music live in 3D over the internet. Over the last couple of years, our website has become a hive of artistic creativity for us and our fans. On April 2nd at 8pm (UK time), hundreds of thousands of those fans will be able don their 3D glasses and watch us play some songs from our new record, Perfect Symmetry. We will be broadcasting from Abbey Road, scene of the first ever live satellite broadcast – The Beatles ‘All You Need Is Love’ – and we hope that this will become a similarly powerful new way for music to connect people all over the world.” (Tom, Tim and Richard)
3D glasses are available from the brand new keanemusic.com shop with the 7-inch of the new single Better Than This, which is out on 16th March. (We’re also hoping to show you how to make your own 3D glasses.)
The audio from the gig will also be simultaneously broadcast live on-air on newly launched national station Absolute Radio. The show will then be available to watch on-demand via km.com afterward.
While a great idea to try and drum up some incentive to buy their new 7″, if it’s anything like the whole Chuck-in-3D thing after the SuperBowl this year, I’ll likely end up ditching my glasses to save myself a headache. That episode was terrible, and the colors were all distorted, with the glasses on. I would rather see something shot well, with vibrant colors in HD, than something that looks terrible, but pops out at me (which actually kind of makes it worse…)! The problem there is that if it’s not 3D, they can’t market it like they’re currently doing, so I guess kudos to Keane for taking advantage of the new technology to support their album sales. The bands that do the best are the ones that jump on new tech first, be it MySpace, Twitter, Facebook… or 3D live streaming.
You might also like:
March 15th, 2009at 12:11 pm(#)
I’ve pretty much gotten to the point where I ignore anything done in 3D. Most of the time the effects are cheesy and only explore the tired Z-plane experience of hands reaching out for you or whatever. Disneyland’s Captain EO (which I saw over 20 years ago) still ranks as a great 3D experience.
I’m with you. Give me good quality HD (or even SD for that matter). Radiohead’s holiday concert a couple of years ago was really great as an example.
Kent