wax&wires

Coca-Cola Creates Supergroup Open Happiness

Gnarls Barkley’s Cee-Lo Green, Fall Out Boy frontman Patrick Stump, Panic At The Disco’s Brendon Urie, Gym Class Heroes’ Travis McCoy and Janelle Monae have banded together under the Coke brand to form Open Happiness. Coke is hoping to conjure what Justin Timberlake’s “I’m Lovin’ It” did for McDonalds by bringing in some big guns to craft a new theme song for the classic soda.

Famed producer Butch Walker is responsible for writing the tune with Cee-Lo, and you can pick up his original mix and a Polow Da Dan remix on the 2-song album. A press release stated that the goal of the song was to be one that “reflects the spirit of positivity, optimism and fun,” falling in line with Coke’s branding scheme all the way.

“I guess what was interesting about the idea at first was Coca-Cola’s interest in me — that was appealing,” Cee-Lo was quoted as saying. “Music’s marketplace can be very fickle and unforgiving and if you want longevity and you want legend, who better to ask advice from than Coca-Cola?”

You can catch a listen, as well as purchase the songs here.

Does it make you want a Coke? I’ve been getting these big bulk boxes of Mexican Coke from Costco down here, made with real sugar instead of high-fructose corn syrup. It makes such a difference in the taste. If Coke just made all of their soda with real cane sugar, like Pepsi’s planning to experiment with, they wouldn’t need a song to sell me on it.

This entry was posted on Wednesday, March 18th, 2009 at 7:08 pm. It is filed under wax and tagged with collaboration, commercial, jingle, supergroup. You can follow any responses to this entry through the RSS 2.0 feed.