Mute Math is keeping it original with their new video for “Spotlight.”
They continue to amaze with no special effects or CG, just basic things like reversing the footage, adjusting frame rate, and even shooting in one take; just as in their video for “Typical.” The most viral videos tend to be those that are just well executed creative ideas that are simple in concept, but brilliant in look. There seems to be a huge movement away from special effects and towards a more raw look, driven solely by content and not using any crutches for visual stimuli. I dig it.
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