SOUR’s 日々の音色 (Hibi no Neiro) Music Video

Pretty slow news day on the music front. Here’s a creative little music video I saw a few days ago that I thought might put you in a happy mood for the weekend. A great job with regards to fan engagement that is paying dividends in viral currency.

This music video was shot for Sour’s ‘Hibi no Neiro’ (Tone of everyday) from their first mini album ‘Water Flavor EP’. The cast were selected from the actual Sour fan base, from many countries around the world. Each person and scene was filmed purely via webcam.

Director: Masashi Kawamura + Hal Kirkland + Magico Nakamura + Masayoshi Nakamura

SOUR official site: sour-web.com

2009 Neutral Nine Records

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This entry was posted on Friday, July 10th, 2009 at 4:53 pm. It is filed under wires and tagged with , , , , , . You can follow any responses to this entry through the RSS 2.0 feed.