The Mentalists Cover MGMT’s Kids Using Only iPhones
The Mentalists came up with a brilliant publicity ploy. Cover a larger band’s songs in a creative fashion to get noticed, and hopefully drive some traffic to your own music.
Here, they cover the MGMT hit Kids, using the iPhone Apps Ocarina, Retro Synth, miniSynth, DigiDrummer Lite. I don’t know if it’s just the RetroSynth app or the finger that’s driving it, but that bass part being off time was a bit naggy to me. I know it’s being too picky, as the overall job on the song is solid.
Is your best play to get noticed covering somebody else’s song? It wouldn’t be the first time. Mark Ronson’s full album Version is comprised of interesting covers. Yael Naim’s cover of Toxic, plus her song’s use in the MacBook Air commercial, put her on the musical map.
New business plan: make a viral video.
3 Responses to “The Mentalists Cover MGMT’s Kids Using Only iPhones”
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they stole my idea. Ask Rustin. I thought of that a looong time ago :(
Oh how many times I’ve said that.
In the end, I’d rather hear a band do somebody else’s songs well, than play their own terrible songs (if that’s the trade off).
[...] somebody tapped into the newest iPhone hype to promote their own music. You saw The Mentalists gain notariety for not even playing one of their own songs using iPhone music apps. So with the new video feature [...]